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Pest control marketing pricing that actually makes sense

A flat $1,000 monthly base covers everything most pest control companies need. Per-lead fees on top are based on your average job value and close rate. So you only pay more when we deliver more. No contracts. No setup fees. One pest control company per metro.

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Your Numbers

$
25%
15

Your Numbers, Calculated

Cost per lead $55
Monthly base fee $1,000
Monthly lead fees $825
Total monthly investment $1,825
Monthly revenue from leads $8,250
Revenue after marketing $6,425
ROI multiple 4.5x

These are projections based on your inputs. Actual results depend on your market, your close rate, and how fast we can rank your site. We will give you a realistic lead volume projection for your specific market before you sign up.

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Most pest control marketing agencies hide their pricing. We do not.

Pest control business owner reviewing marketing options at a laptop

Typical pest control marketing retainers run

$2,000–$10,000+

per month

Try this experiment. Visit the top ten pest control marketing agency websites. See how many of them show you a number before you book a sales call. The answer is almost none.

That is not a coincidence. Most agencies hide their pricing because it lets them charge every client a different amount based on what they think you can afford. We think that is a bad way to start a relationship.

Here is what the industry actually charges, based on current 2026 benchmarks.

Some agencies tier their pricing: $750 to $1,500 a month for a basic package, $1,500 to $3,500 for a mid-level retainer, and $3,500+ for anything resembling a full-service engagement. Most lock you into 6 to 12 month contracts. Very few tie their fee to whether they actually deliver leads.

Our pricing works differently. You pay a flat $1,000 a month for the core work. The website, the hosting, the SEO, the content, the reporting. That number does not change whether you get 5 leads in a month or 50. On top of that, you pay a per-lead fee based on what each lead is actually worth to your business. That structure does two things.

First, it gives you a predictable baseline cost for the assets we build. Second, it puts our skin in the game. We do not get paid more unless you get more leads. We think that is how marketing partnerships should work.

The base package: Everything a pest control company actually needs

One price, everything included. No "starter tier" that is missing the parts that actually matter. No upsells six weeks in when you realize the basic package does not include content.

Custom design

A custom site designed for pest control, built on your domain. Fast, mobile-optimized, conversion-focused. Not a template.

Hosting & security

Premium hosting, SSL certificate, weekly backups, and 99.9% uptime. Handled. You never think about it.

Local SEO & GBP

Full Google Business Profile optimization, local citations, review management setup, and map pack targeting.

On-page SEO

Title tags, meta descriptions, header structure, schema markup, and image optimization on every page.

Technical SEO

Site speed, Core Web Vitals, mobile optimization, and crawlability. All the under-the-hood work Google cares about.

Monthly reporting

Plain-English reports showing rankings, traffic, leads, and ROI. No vanity metrics. No hundred-page PDFs.

Lead-tracking dashboard

Dedicated tracking phone numbers, form tracking, call recording, and a dashboard you can actually read.

Unlimited edits

Need to update hours, add a service, swap a photo? Send us a note. We turn it around in 72 hours or less.

How per-lead pricing works

Here is the formula we use to calculate your per-lead price. Every prospect sees the same formula. Your inputs are what make your number different. Let’s see some examples.

General pest control lead pricing example

General pest control lead pricing example

Average job value: $300

Close rate: 40%

Lead price: $12

Monthly: 10 leads = $120 in lead fees + $1,000 base = $1,120 total

Termite treatment lead pricing example

Termite treatment lead pricing example

Average job value: $2,200

Close rate: 25%

Lead price: $55

Monthly: 10 leads = $550 in lead fees + $1,000 base = $1,550 total

Bed bug treatment leads pricing example

Bed bug treatment leads pricing example

Average job value: $1,600

Close rate: 20%

Lead price: $32

Monthly: 8 leads = $256 in lead fees + $1,000 base = $1,256 total

What we do NOT do (and why)

Just to be clear.

One exclusive pest control lead routed to a single local company instead of being shared between competing exterminators

Google Ads management

PPC for pest control is a specialty, and doing it well requires dedicated account management and a completely different skill set than SEO. If you need PPC, we can recommend people who do it right. When we launch PPC as a service, you will be the first to know.

Social media

We do not manage your social media. If you want daily posts, reels, or a community manager responding to Facebook comments, we are not the right fit. We focus on the marketing channels that actually generate leads for pest control companies: SEO, local search, and your website.

Canvassing

We do not handle door knocking, flyering, or canvassing. We are a digital marketing company. When a homeowner in your area searches for an exterminator, we make sure they find you. What happens after the lead comes in is your job.

Guarantees

We do not guarantee a specific number of leads. Nobody legitimately can. Lead volume depends on your market, your service area, and how competitive local search is in your region. What we guarantee is transparency, tracking, and the fact that you only pay for real leads that come in. If the leads do not come in, you do not pay for them.

Frequently asked questions about pay-per-lead pest control pricing

Straight answers to the things you actually want to know before spending a dollar.

How does lead billing work?

Every lead that comes in through your website or tracking number is logged automatically. At the end of each month, we send you an itemized statement showing every lead, the source, and the price. You pay the total at the end of the month. No upfront charges for leads that have not come in yet.

What if I get a bad lead?

Flag it and we review it. Wrong numbers, solicitors, job seekers looking for work, and inquiries from outside your service area do not count. We record every phone call, so there is no debate about what happened. We listen to the call, you listen to the call, and we settle it based on facts. Bad leads get removed from your bill.

Is there a contract or commitment?

No. Everything is month to month. We earn your business every 30 days. Most agencies lock clients into 6 to 12 month contracts because they know their work does not produce results fast enough to earn the next month on merit. We believe if we are not delivering, you should be able to walk away.

What happens if I cancel?

You keep everything. Your domain, your website, your content. All of it is yours. We hand off admin access and you can continue running the site yourself, hire another agency, or move it to another platform. No exit fees. No penalties. No hostage situations.

Are there setup fees?

No. The $1,000/month covers the initial site build and all ongoing work. Some agencies charge $3,000 to $10,000 upfront for "onboarding" or "design fees" before any marketing happens. We do not. Your first month is the same as your fiftieth month.

What if my close rate changes?

The formula adjusts with you. If you improve your sales process and your close rate jumps from 25% to 35%, your lead price goes up proportionally. But so does your revenue per lead. The math stays in your favor. If your close rate drops, your lead price drops too. We re-baseline the calculation every quarter based on your actual numbers.

Do you offer a cheaper package for smaller pest control companies?

No. We do not offer a "lite" tier because the work we do at $1,000/month is the minimum required to actually rank a pest control site. Cutting corners below that means cutting the things that make SEO work. If you run one or two trucks, we are probably not the right fit yet, and we will tell you that on the first call.

What is a realistic monthly investment?

Expect to land between $1,100 and $2,500 per month all-in (base plus lead fees), depending on how many leads come in and what type of work you do. A termite-focused company at 15 leads per month would invest about $1,825/month total. A general pest control company at 10 leads per month would invest about $1,120/month. Use the calculator above to see what your number looks like.

How does this compare to what I am paying Angi or HomeAdvisor?

Most pest control companies spending $1,500+/month on shared lead platforms are paying more per won job than they would with us. Because shared leads close at 5–15% vs. 15–40% for exclusive leads. The difference is not the sticker price per lead. It is the close rate. Run the math on your actual Angi numbers and compare.

Ready to stop wasting money on pest control marketing that doesn’t work?

Get a free audit of your pest control company's online presence. We'll show you exactly where you stand and what it would take to start generating real leads.

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