Hi, I'm Patrick. I build marketing systems for pest control companies who are tired of getting burned.
I founded my first agency, RapidWebLaunch, in Toronto back in 2013. Thirteen years later, I've built websites and run SEO campaigns for businesses across 47 different industries in North America. 100’s of portfolio projects. 94% client retention.
I've worked with pest control companies. I've also worked with roofers, dental practices, custom trailer manufacturers, site contractors, lawyers, restaurants, therapists, plumbers, and just about every other type of small business you can think of. After 13 years of doing it all, I'm doubling down on one industry. Pest control.
Why pest control?
Honestly? Because most pest control companies are getting absolutely fleeced by their marketing agencies, and I've watched it happen one too many times.
Pest control is a high-value, recurring-revenue business. One termite treatment can run $1,500 to $3,000. A quarterly plan can be worth $400 to $600 a year, every year, per home. The math on great SEO is genuinely incredible when it works, which is exactly why the industry is full of agencies charging $5,000, $8,000, even $15,000 a month while delivering vague reports and a "trust the process" attitude that drags on for a year before anyone notices the leads never showed up.
I'm not interested in any of that. I want to do real work for real pest control companies and get judged on the only metric that actually matters. Phone calls from people who need their home treated.
How I work
One person does the work, and that person is me. There's no account manager passing your questions to a junior strategist who emails an offshore content team. When you call, you get me. When you have a question, I answer it.
No long-term contracts. If I'm not earning my fee, you walk. No clawback, no penalty, no awkward conversation about contract terms.
ROI math up front. Before you ever sign anything, I'll walk you through the actual numbers. Average job value, close rate, position uplift, projected lead volume. If the math doesn't work for your business, I'll tell you it doesn't work and we won't move forward. Wasting your money is bad for both of us.
Reporting that means something. Not "we got you 40 keywords on page 2 this month." Phone calls. Form submissions. Booked jobs. The stuff that actually matters when you're trying to keep techs busy and trucks rolling through the busy season.
The personal stuff
I'm originally from Montreal. I founded my first company in Toronto. My wife is from Ecuador. We live in Mexico now.
I like hockey and craft beer.
I run this business from my iPad. I work fast. I respond quickly. I don't hide behind processes or paperwork or polished sales decks.
If that sounds like a way of working you'd actually enjoy, let's talk.
Ready to stop wasting money on pest control marketing that doesn’t work?
Get a free audit of your pest control company's online presence. We'll show you exactly where you stand and what it would take to start generating real leads.